To further our mission and aspirations for tourism in Munnar the members felt an association has to be created and the same is registered in the month of October 2016 with the name “ SMART”-SHOWCASE MUNNAR’s ASSOCIATION FOR RESPONSIBLE TOURISM.

What is SMART ?

SMART is non political , non governmental and non profit organization dedicated to furthering the cause of healthy and positive tourism in Munnar .

SMART’s members will showcase sound business principles and maintain high level of ethical standards within the travel trade .

SMART aims at the development of Munnar as a responsible tourism destination .

Activities of SMART

SMART conducts regular roadshows in major cities under the name SHOWCASE MUNNAR for destination promotion .

SMART organizes FAM trips in association with travel agents associations and tour operators to promote , maintain and stimulate tourism growth in Munnar .

SMART organize campaigns to educate the Travel agents and travelling public regarding the unique features of Munnar .

SMART organizes seminars , workshops and studies in the interest of the tourism and hotel industry .